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I’m Thomas J Theakston,
Art Curator, Consultant and Advisor responsible for over $4 million in art sales in under four years.
My career began as a junior art consultant, where I quickly learned that the art world isn’t just about creativity, it’s about strategy, positioning, and sales. Within three years I had moved into senior leadership roles, helping launch a major New York gallery and training sales teams responsible for millions in artwork sales.
Along the way I’ve:
• Curated and sold work at Art Miami for three consecutive years
• Managed online sales for more than 40 galleries
• Trained over 140 art sales professionals
• Helped artists and galleries position their work for real commercial success
But my experience isn’t only in the art world.
At 17, I built my first online business and since then have founded and grown three successful ecom stores, combining creativity with commercial strategy.
Today, I bring that experience together to help artists understand the business side of art, so they can sell their work, build collectors, and create sustainable careers.
My Expertise
Website Design & Optimization
Most artist websites are portfolios. That’s the problem.
I’ve built and optimised websites inside real sales environments, where the goal isn’t to “look good,” it’s to convert interest into buyers.
I understand how collectors move, what builds trust, and what creates action.
Branding & Positioning
I’ve worked with artists and galleries where positioning directly impacts sales.
I know how work needs to be framed, communicated, and presented to resonate with collectors, not just peers.
This isn’t guesswork or “branding theory.” It’s built from seeing what gets ignored, and what gets bought.
I help you position your work properly, and understand why it works.
Curation & Art Market Insight
I’ve operated inside galleries and international art fairs, including multiple years at Art Miami.
I’ve seen how artwork is priced, placed, and sold in competitive environments, what gets attention, what gets dismissed, and why.
The art world isn’t random. It follows patterns.
I break those patterns down so you can work with them, not against them.
Sales
I’ve been directly involved in over $4 million in art sales
I’ve worked the floor, handled collectors, and trained sales teams responsible for millions in revenue.
I understand the full process, from first interaction to final decision, and what actually moves someone to buy.
I teach artists how to sell their work confidently, without relying on galleries to do it for them.
Social Media Marketing & Audience Growth
I’ve built and scaled online businesses, and I apply that same thinking to artists.
Not just “posting content”, but building systems that attract the right audience, build authority, and convert attention into sales.
Your audience should lead somewhere. I show you how to make it lead to collectors.
Want Personal Help Selling Your Art?
If you want direct guidance, feedback, and help applying everything to your own work — you can work with me 1:1.
The Art Income Club gives you the full system. But if you want faster results, personalised advice, and hands-on support — this is where we work together directly.
Lets Chat!
If you have any questions about The Art Income Club or a 1:1 Consultation please get in touch and lets start selling your artwork!